Marketing Analyst Salary by City (2026)

Compare salaries across 50 US metros using BLS data, adjusted for cost of living. The national median is $75K.

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National Salary Distribution

$41K

10th percentile

$54K

25th percentile

$75K

Median

$101K

75th percentile

$132K

90th percentile

All 50 Cities — Salary Comparison

City	Median	Range	COL	Adjusted	Analysts	Jobs
San Jose, CA	$112K	$88K–$148K	190	$59K	5,860	View →
San Francisco, CA	$108K	$84K–$143K	182	$60K	6,930	View →
Seattle, WA	$98K	$76K–$131K	160	$61K	5,140	View →
New York, NY	$97K	$75K–$128K	187	$52K	14,820	View →
Boston, MA	$96K	$73K–$126K	158	$61K	5,420	View →
Washington, DC	$93K	$71K–$125K	152	$61K	5,960	View →
Denver, CO	$86K	$66K–$115K	130	$66K	3,920	View →
Los Angeles, CA	$85K	$64K–$115K	150	$56K	9,340	View →
San Diego, CA	$84K	$64K–$113K	148	$57K	2,840	View →
Austin, TX	$79K	$60K–$107K	128	$62K	3,680	View →
Portland, OR	$79K	$60K–$105K	132	$60K	2,680	View →
Chicago, IL	$77K	$59K–$104K	115	$67K	7,210	View →
Philadelphia, PA	$77K	$58K–$103K	118	$65K	4,190	View →
Baltimore, MD	$76K	$58K–$103K	114	$67K	1,820	View →
Minneapolis, MN	$76K	$58K–$103K	112	$68K	3,540	View →
Hartford, CT	$76K	$58K–$103K	118	$65K	1,160	View →
Dallas, TX	$75K	$57K–$102K	103	$73K	6,440	View →
Atlanta, GA	$75K	$56K–$100K	108	$69K	5,780	View →
Raleigh, NC	$75K	$56K–$100K	104	$72K	2,120	View →
Sacramento, CA	$74K	$56K–$100K	125	$59K	1,480	View →
Fort Worth, TX	$73K	$56K–$99K	98	$75K	2,360	View →
Houston, TX	$73K	$55K–$98K	98	$74K	4,870	View →
Salt Lake City, UT	$73K	$55K–$98K	108	$67K	2,060	View →
Charlotte, NC	$72K	$55K–$97K	101	$72K	2,580	View →
Detroit, MI	$72K	$54K–$98K	96	$75K	2,780	View →
Pittsburgh, PA	$71K	$53K–$96K	97	$73K	1,780	View →
Phoenix, AZ	$70K	$54K–$95K	105	$67K	3,460	View →
Cincinnati, OH	$70K	$53K–$95K	93	$76K	1,960	View →
Nashville, TN	$70K	$53K–$95K	103	$68K	2,340	View →
Columbus, OH	$70K	$53K–$94K	95	$73K	2,040	View →
Milwaukee, WI	$69K	$52K–$94K	97	$71K	1,380	View →
St. Louis, MO	$69K	$52K–$93K	94	$73K	1,760	View →
Miami, FL	$68K	$52K–$93K	126	$54K	3,180	View →
Indianapolis, IN	$68K	$52K–$92K	93	$74K	1,920	View →
Kansas City, MO	$68K	$52K–$92K	96	$71K	1,840	View →
Richmond, VA	$68K	$51K–$93K	100	$68K	1,240	View →
Cleveland, OH	$68K	$51K–$92K	91	$75K	1,640	View →
Tampa, FL	$67K	$50K–$90K	102	$65K	2,240	View →
San Antonio, TX	$65K	$49K–$88K	92	$70K	1,680	View →
Omaha, NE	$65K	$49K–$88K	91	$71K	940	View →
Orlando, FL	$64K	$49K–$87K	100	$64K	1,860	View →
Jacksonville, FL	$63K	$47K–$86K	96	$65K	1,540	View →
Louisville, KY	$63K	$48K–$85K	91	$69K	1,080	View →
Las Vegas, NV	$62K	$47K–$85K	104	$60K	1,620	View →
Boise, ID	$62K	$47K–$85K	107	$58K	640	View →
Memphis, TN	$61K	$46K–$83K	87	$70K	860	View →
Birmingham, AL	$60K	$46K–$82K	88	$69K	980	View →
Oklahoma City, OK	$60K	$45K–$82K	89	$68K	920	View →
New Orleans, LA	$59K	$44K–$80K	97	$60K	820	View →
Tucson, AZ	$58K	$44K–$80K	95	$61K	680	View →

Best Value Cities

Highest purchasing power when salary is adjusted for local cost of living.

Cincinnati, OH$70K salary · COL 93

$76K 2

Detroit, MI$72K salary · COL 96

$75K 3

Fort Worth, TX$73K salary · COL 98

$75K 4

Cleveland, OH$68K salary · COL 91

$75K 5

Houston, TX$73K salary · COL 98

$74K 6

Indianapolis, IN$68K salary · COL 93

$74K 7

Columbus, OH$70K salary · COL 95

$73K 8

Dallas, TX$75K salary · COL 103

$73K 9

St. Louis, MO$69K salary · COL 94

$73K

Salary by Experience

Entry (0-2 yrs)$52K

Mid (3-5 yrs)$74K

Senior (6-9 yrs)$105K

Director (10+ yrs)$140K

Salary by Specialization

Marketing Data Scientist$118K

Analytics Engineer$112K

Data Engineer$108K

Product Analyst$102K

Attribution Analyst$95K

CRO Specialist$92K

2026 Marketing Analyst Salary Guide

According to the Bureau of Labor Statistics, marketing analysts (SOC 13-1161) earn a national median salary of $74,680 per year, with the top 10% earning over $131,850. However, salaries vary dramatically by metro area — from $58K in smaller markets to over $112K in San Jose.

Experience is the strongest salary driver. Entry (0-2 yrs): $52K, Mid (3-5 yrs): $74K, Senior (6-9 yrs): $105K, Director (10+ yrs): $140K. Specialization also matters — Marketing Data Scientist ($118K), Analytics Engineer ($112K), Data Engineer ($108K) command the highest premiums.

When evaluating offers, always consider cost of living. A $95K salary in New York (COL 187) has less purchasing power than $72K in Austin (COL 112). Use our salary calculator or browse jobs by city to find the best market for your career.

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