Marketing Analytics Salaries
in 2026: What You Should Earn
Real salary data for marketing analysts, attribution specialists, CRO analysts, and marketing data scientists — by level, skill, and city.
By Experience Level
| Level | Common Title | Salary Range | Median | Top Markets |
|---|---|---|---|---|
| Entry Level | Marketing Analyst / Junior Analyst | $55K–$75K | $65K | Austin, NYC, Chicago |
| Mid Level | Senior Marketing Analyst / Attribution Analyst | $80K–$110K | $95K | SF, NYC, Seattle |
| Senior | Marketing Data Scientist / Sr. Analytics Engineer | $110K–$145K | $125K | SF, NYC, Austin |
| Lead / Principal | Principal Analyst / Analytics Manager | $130K–$165K | $148K | SF, NYC, Seattle |
| Director / VP | Director of Marketing Analytics / VP Data | $155K–$210K | $178K | SF, NYC, LA |
Source: Jobsolv job listing data, LinkedIn Salary, Glassdoor, and industry surveys (2025–2026).
Salary Premium by Skill
Skills matter more than titles. These are the tools and capabilities that command the highest salary premiums for marketing analytics professionals.
dbt
+18%$118K
avg salary with this skill
Python
+15%$112K
avg salary with this skill
BigQuery
+14%$111K
avg salary with this skill
Machine Learning
+20%$122K
avg salary with this skill
Snowflake
+13%$110K
avg salary with this skill
Attribution / MMM
+16%$115K
avg salary with this skill
A/B Testing
+12%$108K
avg salary with this skill
SQL
+5%$100K
avg salary with this skill
Tableau
+8%$103K
avg salary with this skill
GA4
+7%$101K
avg salary with this skill
Salary by City
Location still affects compensation, even in a remote-first world. Remote roles are converging on SF/NYC levels for strong candidates.
| City / Market | Median Salary | Job Growth | Notes |
|---|---|---|---|
| San Francisco, CA | $132K | +22% | Highest base salaries; tech company density |
| New York, NY | $125K | +18% | Finance + media; strong agency market |
| Seattle, WA | $120K | +20% | Amazon + tech ecosystem |
| Austin, TX | $102K | +28% | Fastest-growing market; no state income tax |
| Los Angeles, CA | $108K | +15% | Media, e-commerce, entertainment |
| Boston, MA | $110K | +16% | Healthcare + SaaS; strong universities |
| Chicago, IL | $95K | +12% | CPG companies; lower cost of living |
| Remote (US) | $105K | +35% | Growing fastest; access to all markets |
Source: Jobsolv job listing data aggregated from Adzuna, LinkedIn, and Glassdoor (2025–2026). Median salaries shown for mid-level roles.
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