Attribution & Measurement Analyst Jobs
Find roles building multi-touch attribution models, media mix models, and incrementality tests for top marketing teams.
About this role
Attribution analysts sit at the intersection of marketing strategy and data science. You'll build multi-touch attribution models to understand which channels, campaigns, and touchpoints actually drive conversions. Key responsibilities include designing measurement frameworks, implementing UTM strategies, running incrementality tests, and building media mix models (MMM) using Python or R. Companies rely on attribution analysts to optimize multi-million dollar media budgets.
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